Roll & Go Storefront

Fresh Hand Rolls
in 60 Seconds

Premium sushi hand rolls made to order with sashimi-grade ingredients. Accessible pricing. Lightning-fast service. Bangkok's premium malls.

Explore the ConceptContact Us

The Concept

Made-to-Order Excellence

Roll & Go delivers premium sushi hand rolls in under 60 seconds. Every roll is crafted with sashimi-grade fish, fresh vegetables, and seasoned rice — right before your eyes. No conveyor belts. No waiting. Just exceptional quality at accessible prices.

60s
Order to Hand
฿69–159
Price Range
100%
Made Fresh
Roll & Go front view

Our Background

House of Sushi, Phuket

Since 2022, House of Sushi has been serving premium sushi in Phuket's Kata-Karon area. Our proven operational playbook, trained team, and loyal customer base form the foundation for Roll & Go's expansion to Bangkok.

House of Sushi team with sushi mural
House of Sushi storefront signage at night
Interior with globe lights and green curtains
Salmon sashimi and hand rolls
Customers dining with colorful wall art
Since 2022
Established
Kata-Karon
Phuket Location
15+
Team Members
4.8★
839 Reviews
Customers at Roll & Go

Target Audience

Four Segments, One Solution

35%
Young Professionals
Bangkok office workers seeking quality lunch in under 5 minutes
30%
International Tourists
Thai and international tourists exploring Bangkok's top malls
25%
Mall Shoppers
Families and couples looking for a quick, healthy meal between shopping
10%
Delivery Orders
GrabFood and LINE MAN customers ordering from nearby offices

Experience

The Customer Journey

01
Discover
Eye-catching neon signage and aroma draw visitors from the food zone corridor
02
Engage
Open kitchen concept lets customers watch rolls being made — builds trust and excitement
03
Order
Simple menu with clear pricing. Point, pay, and watch your roll being crafted in real-time
04
Enjoy
Fresh hand roll delivered in under 60 seconds. Eat on the go or at our standing counter
05
Share
Instagram-worthy presentation drives social sharing and word-of-mouth referrals
06
Return
Quality and speed create habitual customers. LINE loyalty program drives repeat visits
Customer ordering

Our Menu

Crafted with Precision

Display case

Cold Rolls

Salmon Avocado
Fresh Atlantic salmon, ripe avocado, cucumber, sesame
฿89
Spicy Tuna
Yellowfin tuna, spicy mayo, scallion, tempura flakes
฿99
Yellowtail Scallion
Hamachi, fresh scallion, ponzu, shiso leaf
฿109
Veggie Delight
Avocado, cucumber, carrot, pickled radish, sesame
฿69
Shrimp Tempura
Crispy shrimp tempura, avocado, spicy mayo, tobiko
฿99
Crab & Mango
Real crab meat, fresh mango, cucumber, wasabi mayo
฿109

Baked Rolls

Baked Salmon Cheese
Torched salmon, cream cheese, teriyaki glaze, tobiko
฿159
Baked Crab Dynamite
Crab meat, dynamite sauce, scallion, sesame
฿129
Menu board

Beverages

Thai Iced Tea
฿45
Mango Smoothie
฿55
Yuzu Lemonade
฿50
Japanese Green Tea
฿35

Sides

Edamame
฿39
Gyoza (5 pcs)
฿49
Miso Soup
฿35
Seaweed Salad
฿45
Average Ticket
฿220
1 roll + 1 side + 1 drink

Market Position

Accessible Quality Sushi

Roll & Go fills the gap between expensive omakase restaurants and mass-market conveyor belt sushi. We deliver sashimi-grade quality at fast-food speed and accessible prices.

Speed
60-second service vs 15–20 min at competitors
Price
฿69–159 vs ฿200–400 at premium sushi bars
Freshness
Made-to-order, never pre-made or sitting on belts
Location
Bangkok's premium malls: 300,000+ combined daily visitors
Proven Model
House of Sushi operational playbook since 2022
Visual Appeal
Open kitchen with neon branding drives impulse purchases
Roll & Go side view

Global Validation

A Proven Global Trend

Hand roll sushi bars are one of the fastest-growing restaurant formats worldwide. From New York to São Paulo, the temaki concept has proven its universal appeal.

KazuNori
KazuNori
Los Angeles & New York
By Sushi Nozawa Group. Multiple locations. Pioneered the hand roll bar concept in the US.
Nami Nori
Nami Nori
New York City
Founded by former Masa chefs. Named one of NYC's best new restaurants. Expanded to multiple locations.
Temaki Bar
Temaki Bar
São Paulo, Brazil
Brazil's largest temaki chain with 50+ locations. Proves the model scales across cultures.
Handroll Project
Handroll Project
Los Angeles
Fast-casual hand roll concept. Rapid growth with multiple LA locations and celebrity following.

Why We Win

Competitive Advantages

⚡
60-Second Service
Fastest sushi in Bangkok. Order, watch, eat — all in under a minute.
🎯
Accessible Pricing
฿69–159 per roll makes premium sushi available to everyone.
👁
Open Kitchen Theater
Transparent preparation builds trust and creates an engaging experience.
📍
Prime Locations
Bangkok's top malls with 300K+ combined daily visitors provide built-in demand.
🔄
Proven Playbook
House of Sushi's systems, recipes, and training replicated for scale.
📱
Digital Integration
GrabFood, LINE MAN delivery + LINE loyalty program from day one.

Strategic Analysis

SWOT Analysis

Strengths

  • •Proven concept via House of Sushi
  • •60-second service model
  • •Accessible ฿69–159 pricing
  • •Trained team & operational playbook

Weaknesses

  • •New brand in Bangkok market
  • •Limited menu variety initially
  • •Single-location dependency
  • •Requires high foot traffic

Opportunities

  • •No direct hand roll competitor in Bangkok's premium malls
  • •Growing health-conscious dining trend
  • •Delivery platform expansion
  • •Multi-location franchise potential

Threats

  • •Established sushi chains in mall
  • •Rising ingredient costs
  • •Economic slowdown impact on tourism
  • •Potential copycat competitors

Proof of Concept

Market Validation

House of Sushi in Phuket has demonstrated strong demand for quality sushi at accessible prices. Our operational experience provides the foundation for Roll & Go's Bangkok launch.

Consistent revenue growth since 2022 launch
4.8-star Google rating with 839+ reviews
Strong repeat customer base (40%+ return rate)
Successful delivery integration with GrabFood
Proven supply chain for sashimi-grade ingredients
House of Sushi
Roll & Go in a premium Bangkok mall

What We're Looking For

Ideal Location Profile

We're targeting Bangkok's premium malls with high foot traffic, strong demographics, and established food zones.

50K+
Daily Visitors
F&B Zone
Ground Floor
BTS/MRT
Transit Access
Premium
Brand Ecosystem

Target malls: CentralWorld · Siam Paragon · EmQuartier · ICONSIAM · Terminal 21

Location perspective

Strategic Placement

Location Strategy

1
Ground Floor Food Zone
Maximum visibility and foot traffic in the mall's busiest dining area
2
15–20 sqm Counter Format
Compact footprint maximizes revenue per square meter
3
High-Traffic Corridor
Positioned along main walkway between BTS connection and central atrium
4
Impulse Purchase Zone
Visual open kitchen and neon signage capture passing traffic

Operations

Operational Credibility

Our team brings proven restaurant operations experience from House of Sushi, with established systems for quality control, staff training, and supply chain management.

3+ yrs
Operating Experience
15+
Trained Staff
98%
Quality Score
< 2%
Waste Rate
Chef preparing rolls

Financial Model

Financial Projections

Conservative
฿16.5M/yr
Rolls/Day200/day
Avg Ticket฿180
Breakeven12 months
ROI120%
Base Case
฿23.8M/yr
Rolls/Day300/day
Avg Ticket฿220
Breakeven8 months
ROI230%
Optimistic
฿33.6M/yr
Rolls/Day400/day
Avg Ticket฿250
Breakeven5 months
ROI340%

Deep Dive

Unit Economics

Average Selling Priceper transaction
฿220
Food Cost (COGS)฿70 per transaction
32%
Labor Cost฿48 per transaction
22%
Rent (estimated)฿33 per transaction
15%
Other Operating Costs฿41 per transaction
18.5%
Net Operating Margin฿28 per transaction
12.5%
Initial Investment฿2.8M
Equipment, build-out, initial inventory, and working capital
Overhead view

Growth Strategy

Revenue Acceleration

Menu Expansion
Seasonal specials, premium rolls, and combo deals to increase average ticket from ฿220 to ฿280
Delivery Optimization
Dedicated packaging and GrabFood/LINE MAN promotions targeting 20% of revenue from delivery
Loyalty Program
LINE-based rewards system driving 40%+ repeat visit rate within 6 months
Corporate Catering
Office lunch packages for nearby Ratchadamri business district
Social Media
Instagram-worthy presentation drives organic growth. Target 10K followers in 6 months
Peak Hour Optimization
Express combos during lunch rush (11:30–13:30) to maximize throughput

Risk Management

Risk Mitigation

Risk
Slow initial traffic
Mitigation
Grand opening promotions, influencer partnerships, and GrabFood launch deals
Risk
Supply chain disruption
Mitigation
Multiple supplier relationships and 3-day ingredient buffer stock
Risk
Staff turnover
Mitigation
Competitive wages, training pipeline from Phuket, and standardized recipes
Risk
Seasonal demand fluctuation
Mitigation
Delivery focus during low seasons, tourist-heavy marketing during peaks
Risk
Competition response
Mitigation
Speed and price advantage creates defensible moat; continuous menu innovation

Projections

Scenario Analysis

MetricConservativeBase CaseOptimistic
Daily Rolls Sold200300400
Average Ticket฿180฿220฿250
Monthly Revenue฿1.08M฿1.98M฿3.0M
Annual Revenue฿16.5M฿23.8M฿33.6M
Gross Margin62%68%72%
Breakeven12 months8 months5 months
Year 1 ROI120%230%340%
Year 3 Revenue (5 loc.)฿82M฿119M฿168M
Roll & Go Storefront

Next Steps

Let's Build This
Together

Roll & Go is ready to bring premium hand rolls to Bangkok's top malls. We're seeking a strategic partnership to launch Bangkok's most exciting new food concept.

15–20 sqm
Prime Counter Space
Ground floor food zone
3+1 yr
Lease Term
With renewal option
Q2 2026
Target Launch
Ready to build out

Contact Us

House of Sushi

Opposite Kata Starbucks
19/1 Karon Road, Amphoe Mueang Phuket
Thailand 83100

+66 622513423[email protected]